Sterling Naturals was created by young economics graduate, Chulani Sterling.

After years of chemical damage and heat styling, she learned the importance of using quality products that promote not only healthy resilient hair but a healthy environment and the value of the ingredients that go into such products. She decided to share her knowledge and experience by creating her own line of hair care products for various hair types.

The outcome is a lifestyle and beauty brand with products that include natural and organic ingredients to give your hair the "Sterling Effect".